Similar to off page SEO, on page SEO is important for the majority of the SEO process. The goal of on-page SEO improvement is to improve a website page’s structure and content to make it more search engine friendly. Excellent on-page SEO is essential for the much-touted “mystical” effect of third-party reference and content highlighting. Even with off-page optimization, your site probably won’t rank as highly without on-page optimization. Websites with better domain names and more backlinks typically outrank those with greater on-page optimization.